Having a consistent brand identity is very important when it comes to a business. So much so, concentrating on your brand identity when ordering customized stickers is important if you want to be sure everyone that sees them knows exactly which company is using them.
Follow these five tips for boosting your brand identity with customized stickers, and you will soon discover even more people in your area know who your company is and what they do.
Choose a consistent color for all customized stickers — When you have stickers printed, the color you choose should be the same one and the same shade as all the other printed materials your company uses.
This is because customers identify a specific color with your company, so you do not want to introduce another color and then confuse them.
Choose a design that says what your company does — Design your customized stickers in a shape that can be immediately identified with your company.
That means, if you run a gym, you could have custom printed stickers in the shape of a dumb bell. If you own a bookshop, a book or a stack of books would tell people what you do. If you own a grooming parlor, you could have stickers made up in the shape of dogs and cats. All of these would be cute, they would attract potential customers’ attention and they would say exactly what you do.
Bumper stickers — Bumper stickers are a brilliant way to boost your brand identity as each one will be seen by thousands of people in just one day. Make sure, if you do have customized bumper stickers designed, that they are funny, or interesting or cute. In other words, whatever you have printed on them should stick in a person’s memory. If it does, they are likely to remember your company as well.
Laptop decals — You can boost your brand identity with laptop and computer stickers that you distribute to all your staff and mandate that they use them. These decals will then be seen every time any staff member takes their laptop out of the office, and will help get your company’s logo or slogan stuck in a potential customer’s head.
Address labels and your brand identity — If you do not want to go to the expense of having custom printed shipping boxes made for all the products you sell and mail, then having customized stickers that you can use as address labels will do the same job.
Just be sure when you have them printed they include your company’s logo and are in the same color as your company’s logo, as this is an easy way to boost your brand’s identity. That way people will start to recognize your company’s name and brand identity every time they receive a package from you.