The Reason Behind the Immense Popularity of TikTok:

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Since its launch in 2016, the social media platform TikTok, which allows users to share videos (check out TikTok volgers kopen if you have trouble getting yours noticed), has seen explosive growth in the number of people using it. However, at first sight, it offers features already accessible on existent and popular platforms such as Instagram, YouTube, and Facebook. In order to gain a better understanding of its rise, we will discuss all of it in this article.

A little Background:

ByteDance, a Chinese corporation, debuted in 2017, and it has since been ranked as the most lucrative startup business in the world, with an estimated value of $75 billion US. In August 2018, TikTok acquired the already successful music-focused app As part of the acquisition, TikTok adopted’s comedic, informal, and lip-sync-heavy content style, which helped to snowball the success of the social platform.

How it is Similar and Different from Other Social Media Platforms:

When TikTok is compared to other digital media platforms, it becomes clear what distinguishes it. TikTok, like YouTube, is completely made up of videos. Viewing TikTok, like Facebook and Twitter, is via scrolling through a “feed” of small, readable posts.

The default manner of discovering material, like Netflix, is via the recommendation system, not through creating “friend” or “follower” networks. TikTok, like Instagram and Snapchat, can only be made on mobile phones, which favors younger users who are more comfortable with cell phones than PCs.

TikTok is the first social media platform to incorporate these features. As a result, there is a distinct way of sharing and consuming content.

Good For Marketing:

TikTok, like several other social media sites, is evolving into a marketing tool for businesses. TikTok, like Snapchat, is partnering with businesses to sell products through this platform, which will raise a lot more money for the platform. Because TikTok allows you to accomplish so much, no brand is truly off-limits. Businesses may use influencer marketing to encourage TikTok superstars to promote their products. Businesses may also start their accounts and sell their products this way.

The Power of Algorithm:

In spite of the fact that it is available all over the world, the TikTok app places a significant amount of emphasis on content that is exclusive to individual regions. Local challenges are frequently held on the app, and local trends are captured via the use of regional hashtags.

TikTok also provides each of its subscribers with individualized suggestions. This guarantees that TikTok viewers are always up to speed on the newest hot videos and never run out of video ideas.


Although no one can predict if TikTok will become a regular thing in the social media sphere, it is undeniably popular now. No other app for social media has witnessed such rapid growth.

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