If you do not have the customers you would like, promoting your company is something you should probably do. If you are on a shoestring budget, however, you may be worried about the cost.
In fact, there is no need to be. Not if you do these four easy and cheap things.
Promoting with custom printed stickers — While stickers may not be what you first think of when it comes to promoting your company, they can be surprisingly effective (see Canada sticker printing for some examples). Especially if you use custom printed stickers for bumper stickers, window decals, to stick on products to attract the customer’s attention or as a package or envelope design. The right stickers could really get you some much needed attention for a very low cost.
Blog post comments — Most people never think about leaving blog comments as a way to promote their business, but they definitely are. After all, if you comment with a link to your company’s website, several hundred people that read the blog could head over to your website to see what your company does.
Create and promote a company Facebook page — Every company should have a Facebook page, as it is a perfect place to attract attention to your business and your products or services. It is also often the first thing people look for when they are trying to find a company in their area.
Write articles for other blogs and websites — Many magazines have websites, and there are tens of thousands of blogs online. Some of whom may write about the same things your business sells. Write a series of articles and offer them to online magazines and blogs. They love the free content and, if you choose the right site, a well-written article could send many potential customers to your website.